Hilton Honors have just announced details of their new points promo for Q1 2018, and I’m not a fan.
However, while I may not like it, others among us will LOVE it. More on that later…
I tend to mock Hilton every quarter for basically rebooting the “double points” offer, but the truth is that double points is a great little deal, if somewhat unimaginative. Be careful what you wish for, as they say.
What’s the new deal?
From 1 January to 30 April 2018, registered Hilton Honors members will earn 2,000 Bonus Points per stay (with a “stay” being any one unbroken stay at a Hilton group hotel, whether it’s one night or 30, and includes those booked with Honors points).
Registered members will also receive an additional 10,000 Bonus Points for every 5 stays completed during the Promotion Period.
There is no limit to the total amount of bonus Honors points that can be earned during the Promotion Period with this offer.
You can sign up to the promo here.
Why I don’t like it
My issue with this promo is the award of 2k points is simply “per stay at a Hilton group property”, and so makes no distinction between a one night redemption stay at the cheapest Hampton, costing a handful of Honors points, or a multi-week, enormously expensive stay at a Waldorf Astoria.
You might say it’s therefore something of a leveller! My issue is that it really fails to recognise the more loyal Honors user, who pumps a lot of cash into longer stays at higher end properties. Compare that to the double points promos, which takes whatever points you’ve earned based on your spend on the entire stay, and doubles them. So it not only recognises you if you stay at a more expensive property, it also recognises you if you spend a week rather than a day there.
And yes, as you may have guessed, I very much fall into the “loyal user” category.
The good news – it’s great for budget Hilton users
Not everyone will share my annoyance on this one, and with very good reason.
If you’re Hilton stay is a very cheap one, you’ll still get 2,000 bonus points for it. What’s more, you can bask in the warm glow of the knowledge that someone spending a fortune at a high end Conrad or Waldorf Astoria is getting exactly the same number of bonus points as you.
…And even better if it’s a budget reward stay
If you like to spend your Honors points on short, budget stays at Hilton properties, you could absolutely rinse this promotion.
- a one night stay at the cheapest Hilton hotel redemption option (e.g. the Hampton Krakow) costs 5000 points
- but this promo will give you 2000 of them back!
- Make 5 separate one night stays at this level of hotel, and not only will you pay only 3000 Honors for them, you’ll get a further 10,000 points back, taking the net cost to 1,000 Honors points a night (roughly £6).
- Given that you can also currently buy Hilton Honors points in the 80% bonus sale at 0.56 US cents each, that means you can currently buy rooms at a comical $5.60 (£4.19) a night.
Even at the slightly more expensive 10k a night hotels, you would still be paying a wonderful £8.38 per night.
Bear in mind these hotels are also generally Hamptons, which offer a free breakfast and can often accommodate four people. You could genuinely be talking a night at a Hilton, with breakfast, for £1.05 a head!
There’s definitely bargains to be had via this new Hilton points promo, but I’m staying grumpy. Humbug.